Evergreen Residential Painting

Company Background

Evergreen Residential Painting is a family-owned business serving the greater Portland metro area. The company specializes in high-quality interior and exterior painting, with a reputation for craftsmanship and attention to detail. With a team of 15 painters and project managers, Evergreen built its brand primarily through referrals and repeat customers.

Business Challenge

Although well-regarded locally, Evergreen faced challenges in scaling beyond its existing referral network. Seasonal fluctuations in demand created inconsistent cash flow, and the lack of formal marketing and operational systems made it difficult to capture new opportunities or improve margins.

SBC Engagement Approach

  1. Complimentary Consultation

    • Held an initial discovery session to align with the owner’s growth aspirations.

  2. Comprehensive Needs Assessment

    • Evaluated operations and crew utilization
    • Reviewed financial reporting and pricing structure
    • Analyzed local market competitiveness

  3. Tailored Growth Proposal
    SBC delivered a structured action plan designed to stabilize and grow the business:

    • Strategic Vision: Defined a growth roadmap to expand market share while maintaining service quality.
    • Marketing & Sales Systems:
      • Introduced a digital marketing strategy including local SEO, paid ads, and review management
      • Standardized quoting process to improve win rates and pricing consistency
    • Operational Improvements:
      • Scheduling software to better manage crews and reduce downtime
      • Job-costing tools to track profitability per project
    • Owner Enablement: Implemented a project management dashboard, reducing the owner’s day-to-day administrative load.

Through this engagement, Evergreen Residential Painting gained the clarity, tools, and systems to stabilize seasonal cash flow, increase lead generation, and position the company for sustainable long-term growth.